The London DE Group was founded in 2013. Phil Spencer's vision was to build an ethical and sustainable business inspired by his love for gemstones and jewellery.

Since then, London DE has expanded internationally and built a trusted network of third-party delivery partners and brought new brands to the market.

In 2020, we opened the London DE Colombian subsidiary in the heart of the emerald district of Bogota. Having a presence in Bogata allows us to ensure we buy our stones and materials from the top of the supply chain and always know the exact source of our materials. This approach promotes transparency in our mine-to-market chain and cuts out any middlemen.

In January 2022, we opened our DMCC (Dubai Multi-Commodities Centre) office in the United Arab Emirates, giving us direct access to one of the fastest-growing luxury retail markets in the world.

Building on our unique relationships within the industry, we deliver gemstones and jewellery at a price well below that of traditional high-street retailers. We work exclusively with a small circle of trusted suppliers with whom we have long-standing relationships. Each piece we create is unique, hand-made and never replicated. In addition to our bespoke pieces, we offer a curated range of ready-to-wear jewellery via Sylvera London.