The world of wristwatches is an intriguing tapestry woven with threads of history, innovation, and style. Once pivotal tools for timekeeping, watches have evolved beyond their functional roots to become significant fashion statements and symbols of personal identity. The transition from mere utility to fashion accessory has been transformative, allowing watches to claim their spot on the runways, in editorials, and on the wrists of style influencers worldwide.

In the past, watches might have been pigeonholed into categories defined by gender or occasion, but the contemporary watch landscape is much more diverse and inclusive. From the ornate and decorative to the minimalist and understated, the array of available styles speaks to a broad audience, transcending traditional boundaries.

As we embrace 2024, the watch industry continues to mirror broader fashion trends, responding to shifts in consumer preferences, advances in technology, and evolving notions of luxury and style. This year, we witness a compelling blend of nostalgia and innovation, with classic designs reimagined for the modern wearer and cutting-edge features integrated into seemingly traditional timepieces.

We will delve into the watch trends poised to define 2024, examining how each trend encapsulates a unique facet of contemporary fashion. From the resurgence of golden glamour to the bold statement of large watch faces, these trends reflect a dynamic industry that respects its heritage while eagerly anticipating the future.

Golden Glamour: A Touch of Luxury 

In an era where minimalism intersects with splendour, the golden watch emerges as a pivotal accessory for those who admire understated luxury. No longer relegated to the realm of opulence or ostentation, gold watches now signify a nuanced elegance, especially when paired with judicious fashion choices.

Style Insight

The modern allure of gold watches lies in their versatility. While they exude luxury, they do so with a subtlety that allows for daily wear without overwhelming the ensemble. The key to embracing this trend is in the balance—pairing a gold timepiece with a pared-back outfit elevates both, creating a symbiotic relationship between simplicity and sophistication.

Highlight Piece


Panthère De Cartier

Consider the Panthère De Cartier, a timepiece that epitomises the fusion of tradition and contemporary chic. Available in yellow gold, this watch is not just a device to tell time but a piece of jewellery that complements and enhances one's personal style. When paired with bracelet straps, it transitions seamlessly from an office staple to an evening accessory, demonstrating its versatility.

Fashion Pairing

To truly let a gold watch shine, pair it with neutral tones and soft fabrics. A silk blouse or a satin dress in understated hues provides the perfect backdrop, allowing the watch to be the focal point of the ensemble. Accessorising with gold can be transformative, lending an air of elegance to even the most casual outfits.

Trend Forecast

As we move further into 2024, expect to see gold watches continue to rise in popularity. They resonate with the broader trend of 'quiet luxury,' where the emphasis is on quality and understatement rather than overt displays of wealth. In a world that increasingly values authenticity and personal expression, a gold watch is not just a timepiece—it's a statement of one's commitment to timeless elegance and refined taste.

The Square Dial: A Bold Statement in Watch Design

Style Insight

Square dial watches are emerging as a distinctive choice for those who dare to deviate from the conventional. Their unique geometry not only sets them apart visually but also imbues them with a character that's both modern and timeless. This trend reflects a growing appreciation for designs that challenge the status quo, offering a fresh perspective in a sea of round-faced timepieces.


Patek Phillipe Twenty Four

Patek Phillipe Twenty Four

Iconic Appeal

Heritage brands with a history of square designs are experiencing a resurgence, as their iconic pieces gain renewed attention; such as Patek Phillipe. Meanwhile, new entrants in the watch market are seizing the opportunity to establish their identity through this unconventional shape, appealing to a demographic that values individuality and design innovation.

Fashion Integration

Square dials inherently possess a certain architectural elegance, making them a sophisticated complement to both casual and formal wear. When paired with polished leather straps, these watches exude a classic charm, while metal bands can elevate their presence to suit more formal occasions.

2024 Trend Tip

For those looking to embrace the square dial trend in 2024, consider watches with a gold face. Gold not only adds a touch of luxury but also enhances the watch's visual impact, making it a versatile accessory capable of transitioning from day to night. The juxtaposition of a traditional square shape with the contemporary appeal of gold creates a timepiece that is both rooted in heritage and forward-looking.

Styling Versatility

Square dial watches are not just a fashion statement; they are also remarkably versatile. They can serve as the centrepiece of an ensemble or act as a subtle nod to one's discerning taste in accessories. Whether you're dressing up for a special occasion or looking for a daily wear piece that stands out, a square dial watch can adapt to your style needs, providing both functionality and flair.

Embracing Size: Large Watch Faces


Audemars Piguet Royal Oak (36mm)

Audemars Piguet Royal Oak (36mm)

In-Depth Exploration

The trend of large watch faces marks a definitive shift from the dainty, ornamental pieces traditionally associated with women's fashion to a bolder, more assertive aesthetic. This trend not only challenges conventional notions of femininity but also embraces a unisex appeal that transcends gender norms. Large watch faces signify confidence and a strong fashion sense, making a statement that the wearer is unafraid to stand out.

Style Insight

The appeal of large watch faces lies in their ability to command attention without being overbearing. Opting for silver hues in these watches strikes the perfect balance, offering a chic, modern look that is versatile enough to complement a range of outfits. Silver, being less imposing than gold, ensures that the watch remains a statement piece without veering into ostentation.

Styling Advice

When incorporating a large watch into your ensemble, it's essential to maintain harmony in your overall look. Eliza Huber, a U.S. editor for Who What Wear, suggests that the ideal case size should be 40 millimetres or below. This guideline helps avoid the pitfall of the watch appearing too cumbersome or distracting. Moreover, styling such a watch with refined, understated clothing can enhance its impact, allowing the watch to shine as a focal point of the outfit.

Versatility and Wearability

Large watch faces are not just about making a fashion statement; they also offer practical benefits. The increased dial size makes it easier to read the time at a glance, which is a subtle nod to the watch's fundamental purpose. Additionally, these watches can seamlessly transition from day to night, adding a touch of elegance to casual wear or complementing a more formal ensemble.

Timeless Elegance: Leather Straps

Style Insight

Leather straps in the world of watches are akin to a classic little black dress in a fashionista's wardrobe; they never go out of style. In 2024, this timeless feature continues to captivate watch enthusiasts, not just for its aesthetic appeal but also for its versatility and comfort. Leather straps exude a quiet elegance and sophistication, making them suitable for both casual and formal occasions.

Variety and Versatility


Audemars Piguet Jules Audemars

Audemars Piguet Jules Audemars

This season, the focus is on diversity in textures and finishes. Mock crocodile and glossy finishes are top picks, lending an air of luxury and refinement to your wristwear. For those who prefer a more understated look, aged leather offers a vintage charm, providing a perfect counterbalance to modern minimalistic dials.

Styling with Subtlety

When it comes to styling, leather-strapped watches are remarkably adaptable. They can be paired with a crisp white shirt and tailored trousers for a professional look or combined with a casual t-shirt and jeans for a relaxed weekend vibe. The key is to choose a strap that compliments your outfit's overall tone and texture, creating a cohesive and polished look.

Minimal Dial Detailing

In line with the trend of understated elegance, watches with leather straps often feature dials with minimal detailing. Simple hour markers, subtle branding, and clean lines allow the beauty and craftsmanship of the leather to take centre stage. This emphasis on simplicity does not detract from the watch's functionality but rather enhances its sophistication, making it a versatile accessory that transcends fleeting fashion trends.


As we navigate through 2024, the watch trends we're witnessing signify more than just the passage of time; they reflect a nuanced appreciation for artistry, heritage, and innovation in horology. Whether it's the opulent charm of golden glamour, the distinctiveness of square dials, the bold statement of large watch faces, or the timeless elegance of leather straps, each trend offers a unique way to express personal style and taste. As watches continue to evolve into essential fashion accessories, they remind us of the intricate blend of functionality and aesthetics, proving that, indeed, time is the ultimate luxury. Embrace these trends to not only stay abreast of the times but to also showcase your individuality and appreciation for the finer things in life.


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